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Beauty

Urban Decay Discontinues the NAKED Palette

August 23, 2018

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Today, Urban Decay announced the NAKED eyeshadow palette will be laid to rest after eight years. Wende Zomnir and Urban Decay conceived NAKED in 2010. The product made more than $1 billion since 2010.

“It was a big moment in our history. It’s a little painful to leave your past behind, but it’s also essential to always evolve. I will forever miss NAKED, but we plan to turn the grief into even more greatness. Urban Decay will continue to thrive in NAKED’s memory and honor — just wait and see,” says Zomnir, founding partner of Urban Decay.

The brand partnered with beauty influencers Kandee Johnson, Christen Dominique, Katy DeGroot, Shayla Mitchell, and Chrisspy to create a video homage to the palette. The video also features a eulogy by Nicole Richie. “We are gathered here today to honor our dear friend, lover, and confidante. I think we can all remember the first day we met you,” whispers Nicole in the eulogy.

Beauty

Summer Beauty Must Haves Under $100

August 4, 2018

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It’s August and there is no better time to add new beauty products to your daily routine. Here’s a list of beauty must-haves to look out for.

Water Lip Stain

Clarin’s Water Lip Stain goes on as a liquid upon application and dries matte. It comes with a brush applicator under the twist off cap to easily maneuver the stain color onto lips. The stain is equipped with organic raspberry water to soothe and soften and aloe vera extract to protect lips from moisture loss.

Clarins Water Lip Stain

Water Lip Stain – $28.00, Clarinsusa.com

Eight Hour® Cream All-Over Miracle Oil

To save space in your luggage when traveling this summer, Elizabeth Arden’s Eight Hour Cream All-Over Miracle Oil is a 3-in-1 solution. The miracle oil provides 8-12 hours of moisture that you can use for your face, body and hair.

Elizabeth Arden - Eight Hour Cream All-Over Miracle Oil with Tsubaki Oil
Elizabeth Arden – Eight Hour Cream All-Over Miracle Oil with Tsubaki Oil -$28.00

Your Daily Skincare Routine

Implementing a daily skincare routine is important. When you wash your face, you’re removing dirt built up, oil, and impurities. Liz Earle recently launched in the US and provides an entire skincare routine complete with a cleanser, toner, and moisturizer. The routing begins with Cleanse & Polish™ Hot Cloth Cleanser to instantly remove daily grime, pollutants and make up. Followed by the Instant Boost™ Skin Tonic to visibly brighten, smooth and tone. Then you add the Skin Repair™ Moisturizer and complete your routine with Eyebright™ Soothing Eye Lotion to wake up and refresh tired, puffy eyes. It’s like visiting a spa without leaving home.

Image Courtesy of Liz Earle

Liz Earle – Your Daily Skincare Routine – $84.00

An Acne Fighter

Sometimes your skin needs to fight off acne. Addicted Beauty’s Charcoal Peel Off Mask helps do just that. This mask purifies the skin by binding to toxins, dirt and oil and lifting them out of the pores. The charcoal’s texture serves as a light exfoliant that helps achieve a flawless complexion while fighting off the unwanted acne. Peace out acne!

Addicted Beauty - Charcoal Peel Off Mask ($45.00)

Addicted Beauty – Charcoal Peel Off Mask -$45.00

Fragrance

It’s always fun to add a fragrance to your beauty routine. Robin McGraw’s Georgia Eau de Parfum is just that…fun and sophisticated. It features a fresh and floral scent. The fragrance is inspired by the spirit, love, power, and strength of Robin’s mother. Georgia embodies what it means to be fabulous and fierce.

Image Courtesy of Robin McGraw

Image Courtesy of Robin McGraw – $65.00

Sunscreen

Skin aging and prolonged sun exposure can sometimes lead to appearance of pigmented spots on your face and neck areas. That’s why it’s highly important to find a SPF that works for you. Most experts recommend reapplying sunscreen every couple hours. But what happens if you already applied SPF under your makeup and you don’t want to mess up your look? Here’s the solution: SUPERGOOP! has a product for that. The brand’s Defense Refresh Setting Mist Broad Spectrum SPF 50 helps you reapply SPF over your makeup, while controlling natural oils, and evening skin complexion. You can find it at Sephora for $28.00. Whew!

SUPERGOOP! Defense Refresh Setting Mist Broad Spectrum SPF 50 - $28.00

SUPERGOOP! Defense Refresh Setting Mist Broad Spectrum SPF 50 – $28.00

Sunless Tan

To achieve an awesome glow without exposing your skin to damaging sun rays, then fake it until you make it. Here’s how:

St. Tropez’s Self Tanning Purity Bronzing Water Mousse is a clear water-to-foam formula that you apply with an applicator mitt. The mousse develops into a natural looking, streak-free golden tan that lasts more than 4-8 hours. Best part is that it doesn’t transfer onto your clothing. Apply it, wait until it dries, and GO!

Self Tan Purity Bronzing Water Mousse - $42.00

Self Tan Purity Bronzing Water Mousse – $42.00

Hand Wash

Washing your hands helps you avoid getting sick and spreading germs, but it doesn’t have to be boring. Upgrade your hand wash to the Ritual of Hammam Hand Wash. The liquid soap-free hand soap is made with hydrating, protecting, and refreshing ingredients such as Eucalyptus and Rosemary. A Rituals Shop-in-Shop is opening at Macy’s in Aventura this Friday, August 10.

Ritual of Hammam Hand Wash - $14.00
Ritual of Hammam Hand Wash – $14.00

Arts & Entertainmentfeatured

Q & A with the Miami Winner of JOE & THE JUICE’s #ArtForJuice Contest

July 12, 2018

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JOE & THE JUICE is a coffee concept with a cult following of urban trendsetters and creative thinkers. That’s why in January of this year,  the brand’s team set out on a search for Miami’s Next Great Artist. The winning artist would have the opportunity to paint an original mural on the JOE & THE JUICE Wynwood storefront and receive a $5,000 cash prize. As part of the competition, entries were submitted on Instagram via the hashtag #artforjuice.

In February, JOE & THE JUICE announced the winner, Miami local artist Jorge-Miguel Rodriguez. Rodriguez won the opportunity to paint the mural design at the Wynwood location and cash in on the grand prize. Rodriguez is no newcomer to the art mural scene. He has completed countless pieces in Miami, Florida.

We caught up with Rodriguez in Wynwood, to ask him about his new collaboration with JOE & THE JUICE.

What made you enter the #artforjuice contest?

I entered the contest because I wanted to collaborate with JOE & THE JUICE. I wanted to create something really cool and exciting for Wynwood. And the new store that’s coming.

Why did you feel that it was important to get in on the action?

I wanted to create something different and unique. I felt that I had a couple ideas, that I thought would go perfectly with their brand and what they want to do. I took their logo and added my style to it. A little bit of My Rodri Flair. And then I created the JOE character, that’s on the wall right now. It was off one sketch and that was it. Once I created that JOE character, it was hook, line, and sinker. I created two. The second one is on the shirt. The other one is on the wall.

 Joe & the Juice Wynood, Miami Crowd
Jorge-Miguel Rodriguez stands in front of the mural he created for JOE & THE JUICE in Wynwood

Did you want to incorporate some Miami inspiration into the mural?

In a couple of the original designs, yes, there was a lot of the Miami colors. I’m inspired by all the colors that are in Miami. All the bright and vibrant. Whether it’s the neon or Miami Vice kind of style. From there, I took their pink and then I created a gradient to the classic Miami Vice pink, bright magenta. And then I added my line work detailed into it.

What do you want people to take away from the mural you created?

I wanted to create something fun and unique for JOE & THE JUICE. They represent a trendy fun atmosphere. They have such a really cool brand and all the stores look really awesome. I wanted to create something that ties in together with that.

What is your favorite part of the process?

All of it, just seeing the end result from the sketch to the final piece. Seeing it all come together.  Through the approval process, the back and forth of the concepts and then stepping back and seeing it in full. There it is.

How long did it take you to complete this mural?

So the mural. I’m a fast painter. I don’t know why. As soon as I touch cans to a wall, I just go in. It took me around two days. Two and a half days. So I started Friday night, just laid out the sketch and then Saturday I put in about twelve hours. Then Sunday, cleaned up the last touches whatever little line works it was missing. Only really stopped to eat obviously, of course, because we kind of need food and because it rained. But that’s really much it, it rained in the morning and then I knocked it all out.

The completed mural.
The completed mural.

Did you have any other challenges, aside from the rain?

No. It’s typical. It’s not really a challenge. It’s usual. Like it’s raining right now. You just roll with the punches. You know? Put all your stuff away, put it inside and let it pass.

How long have you been painting?

I’ve been painting for about forever ago. Ever since I can remember I was doodling something. Either a wall or crayon books. Yes. Painting. I’ve always been painting. Especially, since about 2010. That’s when I got fully developed into the process and creating it into a profession. But it has always been a passion. It never stops.

What’s next?

Anything and everything. Anyone that approaches me and says “Hey Rodri, I have a cool project.” Or “I think this will look cool here.” I’m always down for it. I never stray away from a project. Unless there are certain things that I feel are maybe a no.

Jorge-Miguel Rodriguez poses in front of the newly completed mural.
Jorge-Miguel Rodriguez poses in front of the newly completed mural.

Anything you want to say to Joe & the Juice?

Yes, for sure. I really want to thank JOE & THE JUICE for the amazing opportunity and for allowing me to collaborate with them. For allowing me to work with their brand and create something special and unique for this store.

—-

The Wynwood JOE & THE JUICE located at 3215 NW 2nd Avenue is the fourth store in Miami and marks the 242nd store opening worldwide.

Beautyfeatured

Sephora is Now Open on Lincoln Road in Miami Beach

July 1, 2018

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There is a new 6,000 square foot Sephora store in Miami Beach. It’s conveniently located at 818 Lincoln Road. This location offers a surplus of endless beauty options with more than 14,000 products from over 200 brands. One of the brands includes SEPHORA’s own collection of makeup, skincare, tools, and accessories.

Once inside here is what to look for:

Sephora Collection Miami Crowd

NEW PERK Hydrating Facial

Find your way to the skin studio located toward the back of the store. There you’ll find the new 2-in-1 facial service that uses PERK technology to exfoliate, hydrate and nourish your skin instantly. A Sephora Cast Member will provide a personalized skincare service, having you leave with customized product recommendations. Cost? The 30-minute facial is complimentary with a $75 minimum skincare product purchase. You can schedule an appointment in advance or just walk in.

Skin ID Sephora Lincol Road Miami Crowd
PERK Skin System at Sephora Lincoln Road

Sephora Virtual ARTIST

The new virtual in-store kiosk allows you to try different looks in 3-D live view. It’s a more enhanced version of the app where you try on thousands of eyeshadow shades, lip colors, and false eyelash styles. It even has a built-in photo booth, you can snap selfies and then send a copy straight to your email inbox or phone via text. Sephora Virtual ARTIST also showcases step-by-step tutorials such as Brows 3-Ways, Contouring, and Highlighting. Where is it located? You can find it mid-store pass the Beauty Studio.

Sephora Virtual ARTIST Maimi Crowd

Beauty Services

If you think you know your skin, think again. Ask a cast member to measure your skin’s moisture with the Moisture Meter. The exclusive digital tool will accurately display the amount of moisture in your skin which will help you select the appropriate products.

You can also enjoy a complimentary Mini Makeover at the SEPHORA Beauty Studio where a beauty expert will guide you during a one-on-one session. The Mini Makeover includes Smoky Eye, Contour, Polished Brows, Everyday Eye, Essential Eyeliner, Flawless Foundation, Correct + Conceal, Blush + Bronze, Perfect Lips and False Lash Application. Here, you can find your precise foundation match, concealer match and lip colors to best fit your skin tone using the SEPHORA + PANTONE Color IQ.

Arts & Entertainment

Your Guide to the Top Selfie Spots in Wynwood

June 18, 2018

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By: Jordan Kurtz, founder of the @thewynwoodmonthly

You’re trying to get from New York to Los Angeles, but for some inexplicable reason, your super-cheap airline ticket has you on a three hour and twelve-minute layover in MIA. It’s 4:16 in the afternoon, and you have two things on your mind: drinks and posting a rad Miami photo/selfie in front of a famous Wynwood backdrop. If you have any experience at all with Miami traffic, you know you’re not going to make it back in time if you don’t have a solid action plan—or you borrow ours.

Here are our seven suggestions for some distinctive—and often famous—Wynwood backdrops and the bars, breweries, and coffee shops where you can grab a drink and a snack before Ubering back to the body-scanners.

What am I standing in front of? It’s a colorful mural of a lion’s head.

Mural in Wynwood, Florida
Karina Scalzo Poses in Front of a Mural in Wynwood, Florida.

Why is it cool? Are you f—-ing kidding us? You’re going to look like you’re shooting a flaming lion out of your pores. In some cultures, that would mark you as a god.

What’s the address? NW 2nd Ave and NW 24th St.


Selfie or Friend Photo? This one works for either. Up close it’s cool colors, from afar it’s a lion!

Where am I getting my taco? Coyo Taco right across the street!

What am I standing in front of? It’s a circular gate with a collection of lover’s locks.

Love Locks Wynwood
Michael David snaps a selfie with “Love Locks.”


Why is it cool?
This is a physical representation of hundreds of lovers. Grab your bae, engrave and snap a lock, and if you’re daring, throw away the keys!

What’s the address? NW 2nd Ave and NW 26th St.

Selfie or Friend Photo? This one works for either. Up close it’s perfect for expressing your grossness of corny things. With a friend or bae, it’s cute and, well, corny.

Where am I getting my burger? Wood Tavern is right next door! This is a legendary Wynwood bar that has the best tacos, burgers, drinks, indoor/outdoor setting, and music! Bonus: veggie burgers available!

What am I sitting in front of? You’re sitting on an old punch buggy with a beautiful backdrop

Why is it cool? This captures Miami and Wynwood in one shot! This has a tropic backdrop with beautiful colors.

What’s the address? 325 NW 24th St.


Selfie or Friend Photo? This one works best with a friend. You have to take a couple of steps back so you can capture the car, the mural, and the adorable poser.

Where am I getting my beer? You’re literally inside Concrete Beach Brewery bro, just turn around and get some craft beer, silly. They have so many events, games, food vendors, and deliciously brewed beers!   

Concrete Beach Brewery Wynwood
Erica Smiles for the Camera at Concrete Beach Brewery.

What am I standing in front of? If you don’t know, I have bad news for you: you’re not getting into heaven.

Why is it cool? Who doesn’t love wings? Look at the beautiful photo with #NoFilter. This beauty scored me 107 likes on my own IG, and that’s a big deal for my following. Hey, I’m not on an Instagram model like you, ok?!

Angel Wings Wynwood
Jordan Kurtz takes a Colorful selfie in Wynwood.

What’s the address? NW 5th Ave and 24th St.


Selfie or Friend Photo? This one works with both. This was a selfie, but the wings aren’t fully in the frame because of it. If you want the full picture, have someone take a couple steps further than you can reach.

Where am I getting my new clothes? This whole street is full of fashionable clothing at ridiculous prices. Because you have wandered off the “main” street at this point, prices have calmed down.

What am I standing in front of? These are a bunch of beautifully drawn faces. We love this simple black-and-white style.

Karina Scalzo Takes a Rest at a Mural in Wynwood.

Why is it cool? This mural is a little less elaborate, but also more abstract than the usual wall art in the hood. These swirly lines and diva-looking faces make a beautiful backdrop.

What’s the address? NW 2nd Ave and NW 23rd St.


Selfie or Friend Photo? This one works with both. From up front, you might get one pretty lady with you, but from a friend’s angle, you’re among the nymphs.

Where am I getting my new car? Wow, I guess if you have the time and the money, you’re getting the car that’s right inside of the building you’re leaning on. This gallery is called Cars & Guitars—Walt Grace Vintage and they house some of the craziest collections of both you have to see!

What am I sitting in front of? You’re on a comfy couch, with a funky lamp and a fun black & white backdrop.

Wynwood, Florida
Karina Scalzo Stops for Some Coffee.

Why is it cool? This is a great spot for candid photos, group photos and, well, any type of photo. This whole place has these patterns from floor to ceiling on all sides. It’s like walking through a Willy Wonka room.

What’s the address? 2621 NW 2nd Ave.


Selfie or Friend Photo? This one works best with a friend’s help. Selfies work as well, but you’ll lose extra props.

Where am I getting my coffee? Definitely hit up Mister Block for this one. They have daily specials and so many types of drinks. Cuban coffee, American Coffee, matcha lattes and more!

What am I standing in front of? This is painted on a gate, but if you use your imagination, you’re underwater because these little characters are fish. 

Karina Scalzo Stops at a Pez Mural for a Picture. Artwork: @pezbarcelona

Why is it cool? I guess you live under a rock but this art is from El Pez. He’s a pretty big deal in the wall art world.

What’s the address? NW 2nd Ave and NW 26th St.


Selfie or Friend Photo? This one works with both. From up front, you might get one pretty fish with you, but from a friend’s angle, you’re among the whole school of them.

Where am I getting my sit-down meal? At this point, you probably need to chill. Head over to the Wynwood Diner and grab yourself something yummy. You deserve it!

You have your phone, your directions, and barely enough time. Get moving and good luck!

Artwork: @lionkeer
Karina Scalzo Admires Leon Keer’s Mural. Artwork: @leonkeer

Surprise Bonuses:

Wynwood Walls and Time Lapse Video

Don’t forget about the classics at the Wynwood Walls.

Artwork: @Alexis_diaz

featured

Father’s Day Options for Every Budget

June 16, 2018

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By: Diana Rodriguez, @dmrodrigzz, is a contributing editor with Miami Crowd in Miami, Florida. 

Dad. Pops. Papa. Old Man. Call him what you like, but this Sunday make sure you celebrate him in true Miami fashion. We’ve got some spots–from Sunrise to Miami Beach–that he will love. And whether you feel like splurging on dad or not (we think you should) there’s a plan for every budget.

For a $0 Budget

Take dad to CityPlace Doral, where they are hosting a superhero-themed Father’s Day celebration. On Sunday, June 17 from 1PM- 4PM, the main plaza at CityPlace will have arts and crafts booths, hero sightings and even giveaways. Catch the fountain displays dance to the beat of the music, or take the staircase for a movie with the family at CineBistro (not $0 tho).

For the Budget Doesn’t Matter

Los Fuegos by Francis Mallmann is inviting you and the grillmaster to an intimate Grilling Masterclass at Faena Miami Beach. From 12PM- 4pM, Chef de Cuisine Cristian Menendez will teach live-fire cooking techniques that you and pops can drool over. Some items on the menu include smoked shrimp, salt-crusted whole red snapper, and the beef tenderloin milanesa.

Image Courtesy of Los Fuegos
Image Courtesy of Los Fuegos

The experience includes wine pairings and a signed copy of Francis Mallmann’s best-selling cookbook and recipe card. Grilling Masterclass priced at $195 per guest, exclusive of tax and service charge. Tickets available here. For more information, call 786-655-600 or email losfuegos@faena.com.

If you prefer not to work for your food, then stay for their Father’s Day Asado Brunch priced at $115 for adults (includes bottomless drink specials) and $45 for children (aged 5-12, without the bottomless drinks, duh). And because Faena is lit, all fathers receive a complimentary hand-rolled cigar after feasting on all the meats and seafood.

For the Sigo Pa’Lante Papa

Willy Chirino wants to party it up with you and dad this Sunday at the James L Knight Center. The clock is ticking so get your tickets today. Seats can range from $49 to upwards of $199. The concert starts at 7PM so leave early and catch a bite before the show.

For the Dad that Watches The Voice

He’s probably into Adam Levine and wants to catch Maroon 5 in concert this Sunday. In which case, you will need to make the drive to the BB&T Center in Sunrise. Then expect to put down a couple Benjamins to put a big smile on dad’s face.

featuredTech

Ford Partners with Postmates to Launch Self-Driving Research Delivery Service in Miami

June 11, 2018

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Ford Motor Company announced the launch of its first pilot program that will offer self-driving delivery services in the Miami and Miami Beach areas. The next time you order food or coffee from Postmates, you may be surprised that a self-driving vehicle is delivering your items.

Self-Driving Vehicle Makes its Way Down S Miami Avenue. Image Courtesy of Postmates

How does it work? The restaurant receives your order and prepares the package. The vehicle is dispatched to the restaurant. A restaurant staff member then loads the order into one of the vehicle’s three locker compartments. No worries, your beverages won’t spill because the lockers have two cups holders in each compartment.

Image Courtesy of Postmates

The self-driving vehicle then proceeds to either pick up more orders or continues directly to drop off your purchase. Once the vehicle arrives at its destination, you receive a notification with a code to access the locker system and retrieve your order.

“We have a shared vision with Postmates that to help people unlock the best of their cities,” said Jim Farley, Ford executive vice president and president of Global Markets. Postmates allows you to purchase items from more than 250,000 merchants across 250 cities.

“When you combine the power and reach of self-driving vehicles with the deep knowledge of the Postmates team, the scale and scope of the expertise we put into action grow exponentially.”

In January 2017, Postmates became the first to test short distanced deliveries through robotic technologies and continues to work on innovates ways to improve services. “Ford’s self-driving technology has the potential to not only make our delivery network faster and more efficient but to ultimately connect more customers to more local businesses,” said Vivek Patel, Vice President of Business Operations at Postmates.

Through this collaboration, Ford and Postmates hope that the Transit Connect self-driving vehicle will help provide insight for new development ideas, mobility solutions, and decrease traffic congestion and emissions.

featuredMusic

How to get into an Exclusive Miami Concert with Featuring Zion & Lennox with REYKON

June 7, 2018

Pandora is hosting El Pulso Live headlined by Zion & Lennox with Reykon as the opening act in Miami. It will be held at Palace Ice Studios on Tuesday, June 19. El Pulso is the newly launched destination for Latin Music, that features artists who are breaking genre barriers. The Station features musical artists including Karol G, Bad Bunny, Leslie Grace, Sebastian Yatra, Mau y Ricky, Bryant Meyers, and more.

The best part is that the event is free and you can RSVP here. “Our live events are hugely popular with our audience and we’re thrilled to be bringing the inaugural El Pulso concert to the incredibly vibrant musical city of Miami,” said Jeff Zuchowski, Vice President of Artist Marketing and Industry Relations at Pandora.

Throughout the launch, Pandora has partnered up with brands such as Clamato®, Denny’s, McDonald’s®, TitleMax® and Ulta Beauty.

“Pandora’s the leader of Latin music streaming in the U.S., and we’re always looking for ways to present our listeners with unique musical experiences featuring the most relevant and requested artists of the genre. El Pulso headliners Zion & Lennox are one of the highest streaming acts on Pandora with over 1 billion spins, and we know fans are going to be excited to get a chance to see them perform live,” adds Jeff.

According to the event page, doors will open at 7 p.m. and entry is not guaranteed. You have to be over 21 years of age to enter and show a valid photo ID for entry. You can follow along on social using the hashtag #ElPulsoDePandora.

VIZIO.com Top Display and Audio Deals!

Fitness & Health

Propel Co: Labs Fitness Festival is Coming to Miami

May 24, 2018

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Propel has set out on a mission to unite the fitness community by launching Co: Labs Fitness Festivals. The fitness experience is coming to Miami on Saturday, June 2, from 8:30 a.m. to 7:00 p.m. at the Faena Forum. The day will be packed with workouts, healthy local bites and exciting offerings such as meditation sessions, complimentary massages, hair braiding and more.

Propel CO:LABS FITNESS FESTIVAL MIAMI

You will have the opportunity to partake in workouts sessions lead by trainers from Miami’s hottest studios including Anatomy, Ashli Katz, The Barre Code, The Box, Fast Twitch and Fit Shop.

Gunnar Peterson will lead an energetic group workout modeled after the strength and conditioning programs he provides for top entertainers and athletes in the world. Legacy Fit trainer, Manning Sumner will help you achieve personal fitness goals through a group fitness session developed by and for athletes.  Amy Dannheim, co-founder of Tropical Vinyasa in Miami Beach, will host a Tropical Flow Yoga class offering challenging movements set to music.

In the afternoon, you can relax in the Wellness Zone by participating in the Relaxation: Live Meditation session led by Jennifer Hall Taylor. The guided meditation is inspired by Jennifer’s mindfulness app, The Shift. Where she combines yoga, meditation, and mindfulness while incorporating conscious breathing, and experiential physical practices to provide a meaningful connection for participants. There will also be an opportunity to experience a one-of-a-kind vixen workout, led by founder, Janet Jones, alongside Wyclef Jean.

Advance Saturday Passes are forty dollars and include up to three class selections. Additional Activities such as massages and hair braid bar are based on availability.

aftermathfeatured

Hispanicize 2018: In Review

April 25, 2018

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By: Sussette Rodriguez

Every year, the nation’s most influential Latino professionals in the digital content, journalism, music, entertainment, marketing and business world enthusiastically await the arrival of April, for the annual Hispanicize conference. This year was no different.

The conference featured many new ideas and initiatives, a launching pad for new creations, innovative technologies, marketing campaigns, films, books and other materials aimed at Hispanic communicators. Looking forward to an even bigger 2019 event, here are the key takeaways and highlights discovered at this year’s conference.

Courtesy of Hispanicize
Courtesy of Hispanicize

The future is bright… and filled with social media influencers

The love between influencers, brands and agencies has unquestionably evolved to “the great social media love affair.” Influencers tackle an audience that many advertisements can’t grasp and that’s part of the magic.

Key takeaway: No matter how popular a brand may be, it won’t matter to the community if it does not have the approval and acceptance of other highly-regarded experts a.k.a. influencers. Allocating some of the marketing budget to these individuals could potentially achieve greater outcomes.

Courtesy of Hispanicize
Courtesy of Hispanicize

Is Public Relations dying? Errr maybe.

In a panel moderated by Univision’s Rosemary Ravinal, the future of public relations was discussed. She brought up a fact that stated that 90 percent of practitioners feel that the term Public Relations will no longer represent the work they do. This brings to question what will?

People are steering away from traditional media and focusing on integrated marketing campaigns to get a brand’s point across.

Key takeaway: Do it all! A worthy campaign is a package deal. You need all media the components to accomplish the desired goal.

Podcasts: Do you listen?

Podcasts are still very new, but also quickly making its way into many organizations communications strategy or at least it should be. Speaking directly to your target audience will expand your leads and position you alongside experts in your industry

Key takeaway: podcasts are growing a lot compared to other platforms. It’s a much more intimate channel and, therefore, is used to express stories of progress and address serious problems, such as climate change, from a much more personal perspective.

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