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Hispanicize 2018: In Review

April 25, 2018

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Hispanicize 2018

By: Sussette Rodriguez

Every year, the nation’s most influential Latino professionals in the digital content, journalism, music, entertainment, marketing and business world enthusiastically await the arrival of April, for the annual Hispanicize conference. This year was no different.

The conference featured many new ideas and initiatives, a launching pad for new creations, innovative technologies, marketing campaigns, films, books and other materials aimed at Hispanic communicators. Looking forward to an even bigger 2019 event, here are the key takeaways and highlights discovered at this year’s conference.

Courtesy of Hispanicize
Courtesy of Hispanicize

The future is bright… and filled with social media influencers

The love between influencers, brands and agencies has unquestionably evolved to “the great social media love affair.” Influencers tackle an audience that many advertisements can’t grasp and that’s part of the magic.

Key takeaway: No matter how popular a brand may be, it won’t matter to the community if it does not have the approval and acceptance of other highly-regarded experts a.k.a. influencers. Allocating some of the marketing budget to these individuals could potentially achieve greater outcomes.

Courtesy of Hispanicize
Courtesy of Hispanicize

Is Public Relations dying? Errr maybe.

In a panel moderated by Univision’s Rosemary Ravinal, the future of public relations was discussed. She brought up a fact that stated that 90 percent of practitioners feel that the term Public Relations will no longer represent the work they do. This brings to question what will?

People are steering away from traditional media and focusing on integrated marketing campaigns to get a brand’s point across.

Key takeaway: Do it all! A worthy campaign is a package deal. You need all media the components to accomplish the desired goal.

Podcasts: Do you listen?

Podcasts are still very new, but also quickly making its way into many organizations communications strategy or at least it should be. Speaking directly to your target audience will expand your leads and position you alongside experts in your industry

Key takeaway: the podcasts are growing a lot compared to other platforms. It’s a much more intimate channel and, therefore, is used to express stories of progress and address serious problems, such as climate change, from a much more personal perspective.

MusicTech

8 Apps to Help You Survive Ultra Music Festival in Miami

March 15, 2018

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Get ready to celebrate 20 years of Ultra Music Festival! Whether you’re a local or visiting Miami for the festival, here are useful apps to make the most of your experience.

  1. Ultra WorldWide App

Ultra Music Festival launched the updated version of their app on Monday. It features profiles on all the artist performing this year, a list of prohibited items, a FAQ section, and an interactive passport. The passport section awards you points, based on your attendance to Ultra Music Festival events. You can earn silver, gold or platinum status. Though it’s subject to availability, platinum status can land you access to special viewing platforms for select artist performances. Bonus points can be attained if you attend an Ultra event on a continent outside of your home area.

  1. Yelp App

Before and after your full days at Ultra, you may want to fuel up on food. Yelp lets you filter by what’s hot and new in Miami, price, delivery, offering a deal or whether the place is open. Whether you want to spend a little or a lot, you can choose to filter places from ($) one dollar sign to (4) four dollar signs. Guess how many dollars sign to eat at Salt Bae’s new place?

  1. Cash App

Keep your friends! Let’s face it, sometimes your friends want to pick up the first round of drinks. If they keep insisting to pay for your drinks, do them a solid and send them cash via the Cash App. You know, in case they’re the type of friend to keep tabs.

Image courtesy of Cash App
Image courtesy of Square Up
  1. Uber App

You probably already use this app. Now, Uber is offering an Express POOL option to save you money. It has you walk a little to a meeting point, but offers a more inexpensive fee for pool rides, fewer detours and a more direct route to your destination.

Images courtesy of Uber
Images courtesy of Uber
  1. Pay by Phone App

If you’re getting to the festival by car, make sure to have the PayByPhone app for mobile parking payment. Save time by adding your Vehicle Type, State, License Plate and a card on file for payment. If you’re lucky enough to find metered parking near the Bayfront Park mayhem, you’ll be able to quickly pay for your parking spot on the app and receive notifications to extend your parking time. Own a smart watch? You’ll be able to view notifications with a “flick of da wrist.” If you’re staying on Miami Beach, you’ll need the Park Mobile app to park in that area. Yes, a different app. Miami likes to be extra.

Image Courtesy of PayByPhone
Image Courtesy of PayByPhone
  1. Google Photos APP

Back up and sync your phone’s photos on the Google Photos app before attending the festival. If you party hard, do this as insurance that you will have your photos in the google cloud. You know… in case you accidentally jump too high on the Swedish House Mafia’s comeback set (not confirmed, just rumors) and your phone happens to fall out of your pocket. Thank us later.

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  1. Sound Hound APP

At the festival, this app will help you identify a song you enjoyed from a set. You may currently have Shazam, but Sound Hound picks up sounds in loud areas. You can sing a song that you don’t know the lyrics to and it will deliver the results. Remember that most artist launch new music at Ultra, don’t expect it to pick up tracks that may not be online yet. It also has an integrated assistant, you can say “Okay Hound, play Let You Down by N.F.” and it will play a snippet of the song for you. If you connect your Spotify, it will play the whole song or music video.

  1. MDT Tracker APP

If you’ll be relying on public transportation, Miami-Dade County has the Miami-Dade Transit Tracker. This app is useful for planning your trips, estimating travel time, locating a bus route, viewing Metro Rail’s arrival/departure times and more.

Image Courtesy of Miami-Dade
Image Courtesy of MiamiDade.gov

Take a few minutes to set up these apps to enhance your Ultra experience. While at the festival, share your photos on social media using hashtags: #20YEARSOFULTRA and #MiamiCrowd

Music

Bad Bunny Debuts New Apple Music Up Next Film in Miami

March 9, 2018

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By Nancy Ortega

In April of 2017, Apple Music launched a mini-documentary series entitled Up Next. The monthly series focuses on up and coming artists. Each launch brings apple music users mini-documentaries, a latest album release, a live performance, and an interview.

It’s latest launch, features Puerto Rican Latin Trap Artist, Bad Bunny. The 24-year-old artist who previously worked as a supermarket bagger, was nominated for Best Urban Song and Best Urban Fusion Performance at the 2017 Latin Grammy Awards. This year, he is nominated for iHeartRadio Music Awards in the Best New Latin Artist category.

Last night, more than 400 Bad Bunny fans got to experience the artist’s Apple Music Up Next film and eight of his hit songs at an intimate performance at Bar 1306 in Miami. Bad Bunny got the Miami Crowd rowdy with Tu No Metes Cabra, to start his set at 9:40 p.m. Sporting a black Supreme beanie, white sunglasses and a diamond Cuban-link chain paired with a Chinatown Market Global Warming Tee.

Bad Bunny in Miami

Bad Bunny poses backstage at Apple Music Celebrates ‘Up Next’ Artist Bad Bunny with a concert for fans at Bar 1306 in Miami, Florida on March 8, 2018. (Photo by Manny Hernandez/Getty Images for Apple Music)

The rest of his set list included:

  • Sensualidad
  • Diles
  • Krippy Kush
  • Dime Si Te Acuerdas
  • Amorfoda
  • Soy Peor
  • Chambea

The artist surprised the audience by bringing out Puerto Rican reggaeton artist, De La Ghetto to perform the song Caile. Bad Bunny concluded his performance by thanking his fans for his growing stardom and asking them to not forget that he is out there representing every Latino.

To close out the night, Apple Music Latin Programmer, Jerry Pulles brought out a candle-lit cake for the artist and had the crowd sing Bad Bunny Happy Birthday. The Apple Music Up Next film is available today on Apple Music.

Bad Bunny in Miami
MIAMI, FL – MARCH 08: Bad Bunny receives a cake on stage at Apple Music Celebrates ‘Up Next’ Artist Bad Bunny with a concert for fans at Bar 1306 in Miami, Florida on March 8, 2018. (Photo by Manny Hernandez/Getty Images for Apple Music)

Music

Ultra Music Festival RESISTANCE Line Up 2018

February 28, 2018

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Every year, Ultra Music Festival makes its way to Miami and gives us a lot to talk about. From the chick that made out with a tree, to the naked Asian guy and more. This year will mark UMF’s 20th anniversary with RESISTANCE returning to take over two areas at Bayfront Park.  Think of it as a festival within festival.

Carl Cox, the global ambassador for RESISTANCE will host the Megastructure on Friday, March 23 and 24. You can expect performances by Adam Beyer, Jamie Jones, Joseph Capriati, Josh Wink, Nastia, Dubfire, Nicole Moudaber & Paco Osuna and a debut appearance by Pan-Pot.

At Arcadia, ‘the Spider’ will include performances from Better Lost Than Stupid (Davide Squillace, Mattias Tanzmann & Martin Buttrich), Chris Liebing, Guti b2b wAFF, Hot Since 82, J.E.S.u.S (Jackmaster, Eats Everything, Skream and Seth Troxler), Nic Fanciulli, Patrick Topping & Special Guest, Sasha & John Digweed, Stephan Bodzin (live) and more.

Spider, Arcadia, Ultra Music Festival Miami

You can check out the other DJ stage lineups here and purchase tickets.

Follow along on social using #20YEARSOFULTRA

 

aftermathMusic

The David Grutman Experience

February 26, 2018

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For a second year in a row, David Grutman partnered with Goya Foods’ Grand Tasting Village for The Dave Grutman Experience. Right between the two signature Mastercard Grand Tasting Tents, Grutman curated the ultimate Sunday Funday. Festival goers enjoyed bites from his favorite South Florida spots including OTL and KOMODO as well as sips by N1CE Cocktails.

Moet, Dom Perignon, SOBEWFF

It’s always a party with Grutman present. Those in attendance included his wife, Isabela Rangel Grutman, filmmaker, Michael Bay, Larsa Pippen and Cedric Gervais.

Larsa Pippen & Isabela Rangel Grutman

SOBEWFF Dave Grutman

SOBEWFF Michael Bay, Cedric Gervais

Alesso, David Grutman

Alesso began bumping sounds around 3:30 p.m. He kicked off his set with the hit song “Is that for me” featuring Anitta. The crowd went wild when he began mixing “More Than You Know” by Axwell and Ingrosso. Even Michael Bay took the time to record pieces of Alesso’s set on his phone.

Alesso SOBEWFF

 

featured

David Beckman’s MLS team is Coming to Miami in 2020

January 30, 2018

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MIAMI — Major League Soccer is officially making its way to Miami. The announcement was made at the Night Concert Hall by David Beckham, City of Miami Mayor Francis Suarez, Miami-Dade County Mayor Carlos A. Giménez and partners.  

The theater boasted a live DJ, a chanting group of soccer enthusiasts named the Southern Legion and raining confetti, at the time of announcement. Miami is now the 10th city with a complete range of sports teams. “There are days that warm our hearts and make us proud,” said Soccer Commissioner Don Garber. “We thank you for patiently waiting for this day.” He added.  

After years of discussion, David Beckman was ready to call it quits. Until, Jorge and Jose Mas stepped in and saved the BID. “We had a dream and we were never going to give up,” said Sprint CEO, Marcelo Claure.  

David Beckman Miami

With pending plans to build in Overtown, the 225-million-dollar stadium will seat 25,000. The group’s goal is to sell out of season tickets before the season starts in 2020. The MLS Miami team’s name will come from the community’s input.   

“We are a winning city,” says Jorge Mas, prominent Miami Businessman. “Adelante! We’re going to make this happen.” 

 

featured

Win the Chance to Paint a Mural on the New JOE & THE JUICE Storefront and Receive $5,000

January 18, 2018

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Joe & the Joice is set to open yet another Miami location in March. This time in Wynwood. As part of the opening celebration, it has unveiled its #artforjuice social media competition to showcase local artists. The chosen artist will gain the opportunity to paint an original mural on JOE & THE JUICE storefront and receive a $5,000 cash prize.  

“I am even more excited to celebrate this city’s vibrant art scene, and give a platform to the next great artist here,” said CEO Kasper Basse.  

JOE & THE JUICE is now accepting and reviewing entries of mural mock-ups from Miami-area residents.   Submit your work via Instagram using the handle @joeandthejuice and hashtag #artforjuice or by sending it to art@joejuice.com. Last day to submit is February 9, 2018.  

JOE & THE JUICE MIAMI
Mock up image provided by JOE & THE JUICE

The Wynwood JOE & THE JUICE is located at 3215 NW 2nd Avenue. 

featured

Volta Arrives in Miami

December 27, 2017

Cirque du Soleil’s 41st show production has arrived under the Big Top next to Hard Rock Stadium in Miami. The name VOLTA refers to a sudden about-face, a change in emotion or idea and references a jolt of energy. The new show tells a story about the freedom to choose your own path.  

You’ll feel the adrenaline of the show through the acrobatics and choreography. The details of every costume will capture your attention. Every stunt leaves you glued to your seat.  The show brings a mix of BMX stunts, choreographed dances and aerial aerobatics.  

Photo credit: Patrice Lamoureux Costume: Zaldy
Photo credit: Patrice Lamoureux
Costume: Zaldy

Through the Volta story line, you’ll encounter groups such as the GREYS, the ELITES and the FREE SPIRITS. The GREYS are conformists who follow routine and are set in their ways. The elites are enamored with stardom, while the free spirits always seek adventure and living life to the fullest.  You’ll be captured by the main character’s transformation and celebration of finding freedom.  

Photo Credit: Patrice Lamoureux Costume: Zaldy
Photo Credit: Patrice Lamoureux
Costume: Zaldy
Photo Credit: Patrice Lamoureux Costume: Zaldy
Photo Credit: Patrice Lamoureux
Costume: Zaldy

Cirque di Soleil Volata Tickets are available to purchase now by visiting cirquedusoleil.com/volta or calling 1-877-9CIRQUE (1-877-924-7783)

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The New Conrad Fort Lauderdale Beach

December 11, 2017

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The Conrad Fort Lauderdale Beach debuted its newest location in North Beach. This marks the second Conrad property to open in Florida. It boasts 290 suites, four dining and bar options, a full-service spa, fitness center, event space and a 20,000-sq. ft. oceanfront pool deck.  

“While Conrad boasts a portfolio of 32 luxury hotels and resorts worldwide, Conrad Fort Lauderdale Beach will be the first beachfront resort and residence for the brand in the region,” said John T.A. Vanderslice, global head, Conrad Hotels & Resorts. 

Jorge Ramos is appointed executive chef and will lead the food & beverage efforts for Atlas Cocktail Lounge, Spinnaker Pool Grill, Cornucopia, Gourmet Market, in suite dining and banquet cuisine. 

Once you’ve checked in, you can request a custom in-suite dining experience. Exclusive in suite options include cooking demonstration with wine pairing or chef selected dishes where the ingredients are delivered to your suite.  

If you opt out of cooking in your room, you can visit the signature restaurant Terra Mare restaurant located on the corner of Terramar Street. It offers breakfast, lunch, dinner and brunch. Brunch menu highlights include: Korean Fried Chicken N Waffles with chili peppers and a sunny side up egg ($23), Lobster Hash with sea urchin hollandaise ($32) and spicy peach jam, goat cheese and fresh jalapeno on multigrain toast ($12).  

You can pair dishes with one of 11 Terramar cocktails, such as Penicillin with monkey shoulder, lemon, honey syrup, house ginger syrup and islay “spritz” or the Bourbon Smash with buffalo trace, simple syrup, lemon and fresh mint ($14). The menu also features six cold press juices, wine and craft beer. 

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