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Hispanicize 2018: In Review

April 25, 2018

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By: Sussette Rodriguez

Every year, the nation’s most influential Latino professionals in the digital content, journalism, music, entertainment, marketing and business world enthusiastically await the arrival of April, for the annual Hispanicize conference. This year was no different.

The conference featured many new ideas and initiatives, a launching pad for new creations, innovative technologies, marketing campaigns, films, books and other materials aimed at Hispanic communicators. Looking forward to an even bigger 2019 event, here are the key takeaways and highlights discovered at this year’s conference.

Courtesy of Hispanicize
Courtesy of Hispanicize

The future is bright… and filled with social media influencers

The love between influencers, brands and agencies has unquestionably evolved to “the great social media love affair.” Influencers tackle an audience that many advertisements can’t grasp and that’s part of the magic.

Key takeaway: No matter how popular a brand may be, it won’t matter to the community if it does not have the approval and acceptance of other highly-regarded experts a.k.a. influencers. Allocating some of the marketing budget to these individuals could potentially achieve greater outcomes.

Courtesy of Hispanicize
Courtesy of Hispanicize

Is Public Relations dying? Errr maybe.

In a panel moderated by Univision’s Rosemary Ravinal, the future of public relations was discussed. She brought up a fact that stated that 90 percent of practitioners feel that the term Public Relations will no longer represent the work they do. This brings to question what will?

People are steering away from traditional media and focusing on integrated marketing campaigns to get a brand’s point across.

Key takeaway: Do it all! A worthy campaign is a package deal. You need all media the components to accomplish the desired goal.

Podcasts: Do you listen?

Podcasts are still very new, but also quickly making its way into many organizations communications strategy or at least it should be. Speaking directly to your target audience will expand your leads and position you alongside experts in your industry

Key takeaway: podcasts are growing a lot compared to other platforms. It’s a much more intimate channel and, therefore, is used to express stories of progress and address serious problems, such as climate change, from a much more personal perspective.

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The David Grutman Experience

February 26, 2018

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For a second year in a row, David Grutman partnered with Goya Foods’ Grand Tasting Village for The Dave Grutman Experience. Right between the two signature Mastercard Grand Tasting Tents, Grutman curated the ultimate Sunday Funday. Festival goers enjoyed bites from his favorite South Florida spots including OTL and KOMODO as well as sips by N1CE Cocktails.

Moet, Dom Perignon, SOBEWFF

It’s always a party with Grutman present. Those in attendance included his wife, Isabela Rangel Grutman, filmmaker, Michael Bay, Larsa Pippen and Cedric Gervais.

Larsa Pippen & Isabela Rangel Grutman

SOBEWFF Dave Grutman

SOBEWFF Michael Bay, Cedric Gervais

Alesso, David Grutman

Alesso began bumping sounds around 3:30 p.m. He kicked off his set with the hit song “Is that for me” featuring Anitta. The crowd went wild when he began mixing “More Than You Know” by Axwell and Ingrosso. Even Michael Bay took the time to record pieces of Alesso’s set on his phone.

Alesso SOBEWFF

 

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Miami Awaits La Dolce Vita

November 16, 2017

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On Tuesday, November 6th La Centrale held a private soiree at the home of co-managing partner, Jacopo Giustiniani. At the entrance of Key Biscayne, guests were greeted at the door by an Italian aroma of prosciutto and the sight of lemons in every corner. It was a night under the stars filled with delicious food, lavish conversation, and authentic Italian hospitality. Granting Miami just but a small taste of what is to come when La Centrale, Miami’s first food hall, unveils its grand opening at Brickell City Center. Miami goes Italian with La Centrale’s very own Executive Chef, Vincenzo Scarmiglia, gave guests an array of tastings and cocktails. From twenty-four month aged Parmigiano to grilled octopus with an Italian twist, there is no doubt the heart that goes into making these tasty combinations. Saving the best for last, the night was topped off with a dessert tasting, where guests could vote for which flavor of Granita served with pan dolce, they felt was best.

The winning flavor would give La Centrale their final pick between the obviously two difficult delicious choices, which will then be served in La Centrale’s grand opening. We didn’t need a plane to enjoy a night in Italy, La Centrale did a wonderful job of bringing the best of Italy to us. We’re anxiously awaiting the opening of Miami’s new Italian locale and all the delightful cuisine that comes with it.

The Italian Food Hall is slated to open in December of this year. You’ll be able to experience the tastes, aromas and sounds of 20 Italian regions. Fourteen eateries will be spread across three floors and 40,000 square feet. The eateries will offer cooking classes and retail shopping. Get ready for la dolce vita!

By: Brittney Valdes

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Miami New Times Iron Fork 2017 Aftermath

October 9, 2017

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On October 5, 2017, chefs faced off at the New Times’ Iron Fork 2017 for a chance to win the Iron Fork Skillet. This year chef Santiago Gomez of Tacology, was announced winner of the competition. The cooking competition featured farm-to-table plate creations. The participating chefs’ “culinary expertise and passion is unmatched in Miami,” says Chef Allen Susser. Susser scouted the very best competitors to feature at the event.

Guests who attended were able to taste their way around participating restaurants such as 180 Degrees @ the DRB, Sushi Sake, JWB Prime Steak & Seafood, Brain Freeze Nitrogen Ice Cream, Grill Argentino, Philly Grub, Meat Market, Dashi, Tacology, Rosa Mexicano, The Rusty Pelican, Beaker & Gray, River Yacht Club and Glass & Vine.

If you didn’t get a chance attend Iron Fork, Miami New Times will be hosting upcoming events such: Tacolandia on November 18, 2017 at Soho Studios and Sips & Sweets on December 14, 2017 at Dezer Auto Museum.

TacologyBrickell

Images// Viviana Lucero

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Halfway to St. Paddy’s Day

September 18, 2017

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As local Coral Gables residents seek a post-Irma retreat, JohnMartin’s provided that and more during their “Halfway to St. Paddy’s Day Party” on Saturday, Sept.16.

With live music, a raffle, whiskey tastings, hot food and drinks, this all-day celebration stole the show. It provided people with much needed down time as they prepare themselves for the workweek ahead and for some a place to cool down, charge their phones and connect to JohnMartin’s free wifi.

JohnMartin’s is known for throwing a fun-filled St. Patrick’s Day celebration on March 17, and this halfway mark celebration is just a glimpse of what’s to come.

By: Sussette Rodriguez

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Residence Inn by Marriott Hosts “Dog Days of Summer” Pet Adoption Event Series

August 31, 2017

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Residence Inn by Marriott teamed up with North Shore Animal League America to launch the “Dog Days of Summer” pet adoption series. The Residence Inn locations offer plenty of amenities and perks for traveling with your four-legged friends. The amenities you will enjoy when staying at Residence Inn’s pet-friendly properties include: free hot breakfast and Wi-Fi; fitness centers; pools and complimentary grocery delivery service.

The series of events, launched in New York City with host Andy Cohen and continued with stops in Washington, DC and Miami, FL.

“Residence Inn by Marriott is thrilled to work with North Shore Animal League America to help animals find homes across the country,” said Diane Mayer, vice president and global brand manager, Residence Inn. “Every hotel in our portfolio welcomes all members of the family, and we encourage guests to bring their furry friends along on their travels.”

Residence Inn by Marriott provides lodging in more than 700 locations in the United States, Canada, Europe, the Middle East and Central America. If you’re looking to have a staycation or travel abroad, you can take your pet with you. If you’ve been looking to adopt a pet, visit North Shore Animal League America’s website.

North Shore Animal League is dedicated to promoting shelter pet adoptions. The league also encourages spay/neuter programs and works toward reducing animal cruelty and ending euthanasia.

For more information or reservations, call the Residence Inn toll-free number at 800-3313131 or visit residenceinn.marriott.com.

paw9

 

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Kiwanis of Little Havana + Willy Chirino Celebrate Miami’s Elderly

June 28, 2017

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On Saturday, June 24th The Kiwanis of Little Havana treated the local elderly to a special event at Hoy Como Ayer.  Organizers from the Kiwanis of Little Havana collaborated with CAC-Florida Medical Centers. The guests were treated to a fun filled day with Cuban tapas, refreshments, raffles, live entertainment and appearances by Willy Chirino and TV personality Lucy Pereda. The collaboration served as a series titled Elderly Project 2017. The series brought fun activities to senior community centers in Little Havana. 

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A Night in Rio with Havaianas

May 29, 2017

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On May 18th, Havaianas hosted a local getaway to a Night in Rio. Miami’s hispanic influencers were transported to Rio for a night of dancing, eating and mingling. Upon arrival, guests were escorted to a shoe valet where a swap was performed. Guests were gifted a pair of the latest styles in Havaianas to wear for the samba party.

Red and white sangrias were served and samba dancers got the party started. Influencers gathered to watch the Brazilian inspired dance party and quickly formed a conga line. As dancing amped up an appetite, influencers were treated to a buffet dinner. Items served included pan de bono (specialty cheese bread), steak, salad and brigaderos (Brazilian delicacy) covered in sprinkles or shredded coconut for dessert.

Guests took selfies and group pictures at local set up of the world famous ‘Selaron Steps.’ The Selaron Steps are known as the work of Chilean-born artist Jorge Selarón who claimed it as “my tribute to the Brazilian people”.

The transport to a Night in Rio was one to remember for those in attendance.

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Havanawood Festival

May 29, 2017

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On May 20th, Wynwood experienced Havanawood Festival at the Wynwood Mana Garage. Guests experienced cuban culture through musical performances, food, drinks and art. 

Cubavera, lifestyle brand, was onsite providing massages. Natalia Juncadella was present among other artists in a dedicated art bodega of live painting.

10 musical performances took places with local musicians such as Palo!, Oscar G, Pacadillo, Eskeerdo and more. Local food trucks also took part in the event by serving up an array of cuisine.

Images//Cubavera