M·A·C VIVA GLAM ambassador, international superstar Rosalía joins M·A·C to launch VG26. The all-new, limited-edition, fiery-red M•A•C VIVA GLAM Lipstick shade celebrates 26 years of giving back 100%.
Influenced by flamenco, urban rhythms, electronic beats — and a feminist ethos — the 27-year-old from Barcelona embodies passion, courage and originality that inspires her fans across the world.
“It’s an honour to be the face of VIVA GLAM 26 and to champion a cause that is inclusive, supports individuality and gives back 100%,” says Rosalía when asked about becoming our newest M•A•Ctivist. “The incredible charisma, energy and strength of Rosalía is the perfect incarnation of this vibrant, saturated red,” says Director of Makeup Artistry Baltasar González Pinel. “Taking its roots in flamenco, Rosalía’s art mixes genres and emotions — it takes risks, it is full of generosity, it is pure brilliance.”
Since ’94, M•A•C VIVA GLAM has raised over $500,000,000 globally — and counting. Every cent of the selling price of M•A•C VIVA GLAM Lipstick is donated to the M•A•C VIVA GLAM Fund, supporting healthy futures and equal rights for all. Get the Lipstick that gives back 100%.
“We are beyond proud to join forces with the incomparable Rosalía, who will elevate the M•A•C VIVA GLAM campaign to new levels this year. Aside from her epic voice and coveted style, Rosalía is deeply committed to improving the lives of people living with HIV/AIDS around the globe, especially those most vulnerable, including women, girls and the LGBTQIA+ community,” says John Demsey, Chairman of the M•A•C VIVA GLAM FUND & Executive Group President, The Estée Lauder Companies Inc.
Tell us about yourself and why you chose to open House of Jewels Miami?
As a first generation college student, I followed the american dream every immigrant parent wants for their children. That is to pursue a degree and land a corporate job. I did just that. Upon college graduation, I was on a flight to California to begin working for a corporate 100 company. Once I started working, I felt unhappy and unfulfilled. Life wasn’t as glamorous as everyone made it seem. I keep thinking that I didn’t want to disappoint my friends and family who had always looked up to me.
Consequently, I used to bead for fun and I decided to begin selling my jewelry designs as a “side hustle.” That’s when I realized, what fulfilled me was in front of me. My dream of combining my jewelry making hobby and my interest in business came true when House of Jewels Miami launched. Thanks to the support I have received, I was able to quit my Corporate Finance job to follow my dreams of being a business owner. Now, I’m able to work on something that I truly LOVE – making and designing jewelry.
When did House of Jewels Miami launch and where are you located?
We officially launched March 1st 2020 and we are based out of Miami FL.
What is the inspiration of your brand and its collections?
The inspiration behind my brand is being able to offer quality gold jewelry at an affordable price. We take pride in using gold-filled, gold-layered and water friendly jewels (18K gold plated over stainless steel) while staying budget friendly. Trends are constantly changing, and we believe there is no need to break the bank in order to accessorize in style. When working on a collection, we ensure to consider different styles (i.e., dainty vs bold). At HOJM, we like to offer something for all of our gold lovers.
Have you grown fast? Has the growth been local and national?
Yes, our revenue continues to grow every single day with an increase in nationwide and international sales. At first, most of our supporters were local. In the recent months, we’ve been receiving an incredible amount of support from individuals across many different states and Canada. Since our launch date, we’ve had sales growth in the high double digits month-over-month. We hope to keep the momentum going!
When is the next collection launching?
The new INDULGE collection has launched and is available online at House of Jewels Miami.
Your site has a grant program, can you tell us about it?
House of Jewels Miami’s mission is to encourage people to follow their dreams and live a life with purpose. We want to help aspiring entrepreneurs, who feel lost or stuck at a job they dislike, to launch their business ideas. Early stages of a startup company may need things such as extra inventory or advancement courses. We want to help however we can. That’s why we’ve launched an initiative where the brand commits to donate 30% of proceeds from our DREAM collection to support my fellow dreamers and do-ers!
In addition to my cash donation, I have also partnered with other business owners (i.e, tax advice, digital consulting, and apparel printing) who would like to also offer their services in order to offer the winner a “entrepreneur starter pack” experience. Together, we can live our best life while implementing innovative ideas, transforming the way we work, creating jobs and ultimately making the world a better place.
Do you plan on opening stores or stay online? Do you wholesale?
Our goal is to be solely online and partner with small boutiques across the nation to carry our brand in their store. We currently offer wholesale options and have plans to continue to expand that channel.
dpHUE, founded in 2011 by entrepreneur Donna Pohlad who then partnered with celebrity hair colorist Justin Anderson, has always been an ally of salon professionals. “dpHUE is a brand for people who color their hair with a professional in the salon, and our products are designed with pro colorists in mind. We empower people to manage their pro color in-between salon visits, instilling confidence in them because they learn how to keep their hair color looking fresh, right up until their next appointment,” shares Pohlad. With products like Root Touch-Up Kit and Color Touch-Up Spray, Gloss+ (a pigmented deep conditioner), and color-protecting haircare products, including the best-selling Apple Cider Vinegar Hair Rinse, dpHUE created and continues to lead a new hair category as the only brand dedicated solely to professional hair color maintenance.
In 2019, dpHUE launched its dpHUE Pro App (available for free download in the Apple Store) as a means to compensate pro colorists for recommending products. It signaled a disruption of traditional salon retail practices by offering a higher-than-normal commission and eliminating the need for colorists to invest in inventory and merchandise pre-sale. Any licensed cosmetologist can set up an account and order product for clients through their mobile devices. The product is delivered directly to the client, and the pros receive a commission on all sales.
The App has proven to be especially helpful since the COVID-19 outbreak, which has put many Colorists out of work with no date in sight for salons re-opening.
“When the quarantine mandates set in, I watched my entire community of hair colorists suddenly unable to earn money, while their clients started freaking out about root growth. I quickly recognized my App could be one source of revenue for colorists, and our Root Touch-Up Kit as the perfect product for them to recommend to their clients,” states Anderson, colorist for Hollywood’s A-list including Jennifer Aniston, Gwyneth Paltrow, and Margot Robbie. “I spoke to Donna, and we immediately raised the commission from 35% to 50%, which is unprecedented.”
After announcing the commission increase through Anderson’s and dpHUE’s social media platforms on March 20th the response was immediate; the number of App users has skyrocketed and is continuing to grow. “Our daily sales increases via the App have been exponential since March 19th. We are encouraging all customers to place orders through their Colorists. Pricing is the same to them, but their Colorists earn 50% of the sale. We are paying out unprecedented Commissions to Colorists, and we hope to continue to see that increase,” noted Mark Ferdman, Chief Marketing Officer.
“It’s always been our mission at dpHUE to partner with professional hair colorists. We want to assure them that our color maintenance solutions will keep their clients happy, feeling confident, and keep their hair condition and color looking great until their next salon visit,” says Pohlad. “It’s been heartwarming to receive the testimonials that we have from the salon community and knowing that they trust us during this difficult period. We’re looking forward to the moment when they can get back behind their chairs!”
Clarin’s SOS primer addresses six different skin concerns including lack of radiance, fatigue, imperfections, dark spots, sallowness, and redness. The primer serves as a makeup base over moisturizer, alone or with your foundation. Mom will also fall in the love with Clarin’s bestseller Double Serum ($124) for all skin types. The serum comes equipped with 21 plant extracts and helps the skin with hydration, nutrition, oxygenation, regeneration, and protection.
Help mom get ready in a flash with the Lune + Aster Fabulous in five! Makeup set. The set includes RealGlow Primer, Dawn to Dusk Gel Eyeliner in Black + Sharpener, Formidable Lengthening Mascara, RealGlow Under Eye Brightener Deluxe Sample in Original, Daybreak Bronzer, Illuminator & Setting Powder Palette, Bronzer + Blush Brush, Dawn To Dusk Brow Pencil, PowerLips QuickStick in Double Booked and Vitamin C+E Gloss deluxe sample in Vlogger. It’s also vegan and gluten-free. Items come in a navy blue double pocket nylon makeup case.
The new launch by Bite Beauty features creamy lipstick featuring eight different shades inspired by the company’s favorite cities. Cities include Atlanta, Chicago, New York, Toronto, Los Angeles, Dallas, San Francisco, and of course Miami!
For the mom-on-the-go FACE atelier’s travel brush set includes contour, powder, small shadow, large shadow and a retractable lip brush that doubles as a spot concealer. The shadow brush is great for concealer application and emollient products, while the large shadow brush can be utilized for pigments.
Foundations are always welcomed! Revlon’s PhotoReady Candid™Natural Finish Anti-Pollution Foundation comes in 31 shades with anti-pollution, antioxidant, and anti-blue-light ingredients to protect the skin.
With the essence of tropical heat, Prada Candy Night inhibits notes of Neroli, Iris, Bitter Orange, Tonka bean, Vanilla, Chocolate, and Patchouli. Parfum comes in a gradient midnight blue with a brilliant pink base. Sizes includes 80 ml ($124), 50 ml ($94), and 30 ml ($74).
Biossance creates clean and non-toxic products with sustainable eco-friendly formulas and packaging. The Tea Tree Trio includes Balancing Oil to clear, calm, and hydrate, a Detox Mask to purify and soften, and Cleansing Gel to cleanse and reduce excess oil.
Today, Urban Decay announced the NAKED eyeshadow palette will be laid to rest after eight years. Wende Zomnir and Urban Decay conceived NAKED in 2010. The product made more than $1 billion since 2010.
“It was a big moment in our history. It’s a little painful to leave your past behind, but it’s also essential to always evolve. I will forever miss NAKED, but we plan to turn the grief into even more greatness. Urban Decay will continue to thrive in NAKED’s memory and honor — just wait and see,” says Zomnir, founding partner of Urban Decay.
The brand partnered with beauty influencers Kandee Johnson, Christen Dominique, Katy DeGroot, Shayla Mitchell, and Chrisspy to create a video homage to the palette. The video also features a eulogy by Nicole Richie. “We are gathered here today to honor our dear friend, lover, and confidante. I think we can all remember the first day we met you,” whispers Nicole in the eulogy.
There is a new 6,000 square foot Sephora store in Miami Beach. It’s conveniently located at 818 Lincoln Road. This location offers a surplus of endless beauty options with more than 14,000 products from over 200 brands. One of the brands includes SEPHORA’s own collection of makeup, skincare, tools, and accessories.
Once inside here is what to look for:
NEW PERK Hydrating Facial
Find your way to the skin studio located toward the back of the store. There you’ll find the new 2-in-1 facial service that uses PERK technology to exfoliate, hydrate and nourish your skin instantly. A Sephora Cast Member will provide a personalized skincare service, having you leave with customized product recommendations. Cost? The 30-minute facial is complimentary with a $75 minimum skincare product purchase. You can schedule an appointment in advance or just walk in.
Sephora Virtual ARTIST
The new virtual in-store kiosk allows you to try different looks in 3-D live view. It’s a more enhanced version of the app where you try on thousands of eyeshadow shades, lip colors, and false eyelash styles. It even has a built-in photo booth, you can snap selfies and then send a copy straight to your email inbox or phone via text. Sephora Virtual ARTIST also showcases step-by-step tutorials such as Brows 3-Ways, Contouring, and Highlighting. Where is it located? You can find it mid-store pass the Beauty Studio.
If you think you know your skin, think again. Ask a cast member to measure your skin’s moisture with the Moisture Meter. The exclusive digital tool will accurately display the amount of moisture in your skin which will help you select the appropriate products.
You can also enjoy a complimentary Mini Makeover at the SEPHORA Beauty Studio where a beauty expert will guide you during a one-on-one session. The Mini Makeover includes Smoky Eye, Contour, Polished Brows, Everyday Eye, Essential Eyeliner, Flawless Foundation, Correct + Conceal, Blush + Bronze, Perfect Lips and False Lash Application. Here, you can find your precise foundation match, concealer match and lip colors to best fit your skin tone using the SEPHORA + PANTONE Color IQ.