Today, Urban Decay announced the NAKED eyeshadow palette will be laid to rest after eight years. Wende Zomnir and Urban Decay conceived NAKED in 2010. The product made more than $1 billion since 2010.
“It was a big moment in our history. It’s a little painful to leave your past behind, but it’s also essential to always evolve. I will forever miss NAKED, but we plan to turn the grief into even more greatness. Urban Decay will continue to thrive in NAKED’s memory and honor — just wait and see,” says Zomnir, founding partner of Urban Decay.
The brand partnered with beauty influencers Kandee Johnson, Christen Dominique, Katy DeGroot, Shayla Mitchell, and Chrisspy to create a video homage to the palette. The video also features a eulogy by Nicole Richie. “We are gathered here today to honor our dear friend, lover, and confidante. I think we can all remember the first day we met you,” whispers Nicole in the eulogy.