Urban Decay Discontinues the NAKED Palette
Today, Urban Decay announced the NAKED eyeshadow palette will be laid to rest after eight years. Wende Zomnir and Urban Decay conceived NAKED in 2010. The product made more than $1 billion since 2010.
“It was a big moment in our history. It’s a little painful to leave your past behind, but it’s also essential to always evolve. I will forever miss NAKED, but we plan to turn the grief into even more greatness. Urban Decay will continue to thrive in NAKED’s memory and honor — just wait and see,” says Zomnir, founding partner of Urban Decay.
The brand partnered with beauty influencers Kandee Johnson, Christen Dominique, Katy DeGroot, Shayla Mitchell, and Chrisspy to create a video homage to the palette. The video also features a eulogy by Nicole Richie. “We are gathered here today to honor our dear friend, lover, and confidante. I think we can all remember the first day we met you,” whispers Nicole in the eulogy.