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Hispanicize 2018: In Review

April 25, 2018

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By: Sussette Rodriguez

Every year, the nation’s most influential Latino professionals in the digital content, journalism, music, entertainment, marketing and business world enthusiastically await the arrival of April, for the annual Hispanicize conference. This year was no different.

The conference featured many new ideas and initiatives, a launching pad for new creations, innovative technologies, marketing campaigns, films, books and other materials aimed at Hispanic communicators. Looking forward to an even bigger 2019 event, here are the key takeaways and highlights discovered at this year’s conference.

Courtesy of Hispanicize
Courtesy of Hispanicize

The future is bright… and filled with social media influencers

The love between influencers, brands and agencies has unquestionably evolved to “the great social media love affair.” Influencers tackle an audience that many advertisements can’t grasp and that’s part of the magic.

Key takeaway: No matter how popular a brand may be, it won’t matter to the community if it does not have the approval and acceptance of other highly-regarded experts a.k.a. influencers. Allocating some of the marketing budget to these individuals could potentially achieve greater outcomes.

Courtesy of Hispanicize
Courtesy of Hispanicize

Is Public Relations dying? Errr maybe.

In a panel moderated by Univision’s Rosemary Ravinal, the future of public relations was discussed. She brought up a fact that stated that 90 percent of practitioners feel that the term Public Relations will no longer represent the work they do. This brings to question what will?

People are steering away from traditional media and focusing on integrated marketing campaigns to get a brand’s point across.

Key takeaway: Do it all! A worthy campaign is a package deal. You need all media the components to accomplish the desired goal.

Podcasts: Do you listen?

Podcasts are still very new, but also quickly making its way into many organizations communications strategy or at least it should be. Speaking directly to your target audience will expand your leads and position you alongside experts in your industry

Key takeaway: podcasts are growing a lot compared to other platforms. It’s a much more intimate channel and, therefore, is used to express stories of progress and address serious problems, such as climate change, from a much more personal perspective.

featuredTech

Stop Carrying Around Your Charger

November 20, 2017

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What if you could stop carrying your charging accesories, what if I told you the future is here and now. Would you believe me? There’s a company that brings us the future. Chargello offers rapidly-charging batteries.
Chargello Miami

In 2015, Freddy Sidi founded and based the company out of Wynwood. The company offers a global network of chargers. More than 20 countries and 4,500 venues offer Chargello, more than 100+ countries are expected to follow by the end of 2018.

What does this mean?

You can visit a partnering restaurant and have dinner, while being able to charge your phone. Even better, the portable charging stations are compatible with all smartphones. Not only that, Chargello’s devices allow smartphones to charge 3x faster than any regular outlet charger. It also charges six mobile phones simultaneously.

The next time you’re out of battery, you don’t have to go home to charge. You can visit Casa Tua, The Confidante Miami Beach by Hyatt, Rik Rak Salon and many other locations in Miami. Have a drink. Have dinner. Get your hair done. And most importantly, charge up.

Chargello Miami

There’s more! Chargello has an app that helps you determine the closest location offering the handy dandy portable charger.

By Kemal Kurspahic

Images Courtesy of Chargello

Unbound Miami

November 2, 2017

November 1&2, unbound brings its globally established platform to Miami, gathering 100+ future-focussed speakers, immersive brand experiences, pitch sessions and startup battles.

For complimentary passes to attend, visit the website https://unbound.live/miami2017/ and use code: starthub100

Passes courtesy of Starthub Miami.

Hispanize 2017

April 3, 2017

Hispanicize is a gathering of more than 3,000 of the nation’s influential Latino professionals from industries such digital content creation, journalism, music, marketing, film and businesses. It will take place April 3-6th in Miami, FL at the JW Marriott Marquis. The Hispanicize event will deliver information on creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S.