What’s New at Sunfest

SunFest 2023 is getting a makeover with a myriad of new tastes and flavors to try and novel sights to see on the reimagined waterfront festival grounds! SunFest 2023 will offer a food and beverage village, the newly introduced Sandbar as well as reimagined brand activations and Instagrammable spots.

“This year SunFest will be a new experience for all fans, even for those who have been going for years,” said Paul Jamieson, SunFest executive director. “We are excited to introduce the Sandbar which has a DJ and sponsor activations that create the perfect spot for hanging out between sets.”

The new Sandbar will include Instagrammable spots, live graffiti paintings, and ready-to-drink samples brought to life by SunFest 2023 sponsors.

2023 SunFest Sandbar 

  • Celsius Energy Drink: Chill pop-up spot offering free samples
  • The Palm Beaches: Share your love for The Palm Beaches brought to life with fun giveaways, photo ops, and the chance to win prizes 
  • Cantina: Enjoy samples of Diageo’s spirit-based cocktails in a can; trailer with a built-out photo wall and a live graffiti painting 
  • Stella Rosa Wine: Ready-to-drink wine samples with pop-up and photo opp wall
  • Jack Daniels: Features the newly launched Jack and Coke with a 360-camera activation
  • Ford: Chill in the Ford electric lounge while recharging batteries at the charging station

For the first time in the festival’s nearly 40-year history, SunFest 2023 has announced a new partnership with SWARM Event Concessions based in Miami. The new vendor will curate the food village at the waterfront music festival. The food concession company will feature a variety of cuisine, including its proprietary epicurean brands:

The Pink Paloma – Authentic Mexican Style Food

Bonitas – The Real Latin Flavor

Wynbrgr – Juicy Burgers 

Kids menu – Kids Food for Adults

Farm-Stand Corn – Corn on the Grill 

MRKTBOWL – Healthy Starts Here

FRSH Lemonade – Old Fashioned and Delicious Lemonade

Aperol is returning in 2023 as the official Spritz of SunFest with a pop-up at the intersection of Datura and Flagler; the same spot as last year. Ford Beach House will be returning with a DJ and a chance to win SunFest upgrades.

Floating Barges – SunFest’s most famous dancing spots will return once again. Captain Morgan is introducing an updated atmosphere and specialty libations for these iconic SunFest venues. On Friday, May 5, we’re kicking off SunFest with a Cinco de Mayo celebration on the floating bars. Enjoy $5 drinks on the barges from 5 p.m. to 7 p.m. featuring a DJ, VIP ticket raffles, giveaways, and more! (The Floating Bars are only for guests ages 21 and over) 

BYOBottle to SunFest – SunFest is a proud partner of the BYOBottle Campaign, a music industry effort to reduce plastic waste by promoting reusable water bottles and water refill stations at SunFest. SunFest fans are now permitted to bring their own, EMPTY refillable water bottle and water refill stations will be provided throughout the site.

SunFest is produced by SunFest of Palm Beach County, Inc., a private 501(c)3 nonprofit organization. SunFest of Palm Beach County, Inc. consists of a 19-member board of directors; 25 committees; nearly 2,400 volunteers; a full-time, year-round staff of 5; and approximately 75 corporate sponsors. SunFest is funded in part by the Palm Beach County Tourist Development Council through the Palm Beach County Cultural Council. SunFest is also sponsored in part by the State of Florida, the Department of State, the Division of Arts and Culture, and the Florida Council on Arts and Culture.