Pepsi launched their new summer campaign today by launching giant, six-story Pepsi #Summergram inflatables in cities from coast-to-coast – Chicago, New York City, Los Angeles and Miami along with celebrations for fans.
Pepsi hosted a pop-up celebration on the sand, complete with Pepsi beverages, games, live music and fun installations. In attendance were Miami HEAT player, Justise Winslow, DJ Irie, and Billy the Marlin. the official mascot for the Miami Marlins.
Pepsi #Summergram collection is now available across Pepsi, Diet Pepsi and Pepsi Zero Sugar 20 oz., 16 oz. and 16.9 oz. bottles for 12 weeks at national retailers across the country. With hundreds of unique statement and icon pairings, the collection highlights universal summer moments like BBQing, hiking, swimming and more, as well as regional-specific sayings unique to various parts of the country, and labels featuring iconic summer statements in Spanish and English. To share your Pepsi #Summergram moments, simply:
- Scan the QR code on any Pepsi #Summergram bottle using your camera phone to automatically open Instagram Stories and unlock a unique AR filter and statement
- Apply the Pepsi #Summergram AR filter directly to your video
- Share directly with friends on social media or add to your Instagram Story
Throughout the campaign duration, Pepsi will celebrate by releasing twenty-five 15-second television commercials that showcase the AR effects and iconic summer moments. Join the #Pepsi #Summergram conversation across social on Twitter (@Pepsi) and Facebook, and visit YouTube.com/Pepsi.