M·A·C VIVA GLAM ambassador, international superstar Rosalía joins M·A·C to launch VG26. The all-new, limited-edition, fiery-red M•A•C VIVA GLAM Lipstick shade celebrates 26 years of giving back 100%.
Influenced by flamenco, urban rhythms, electronic beats — and a feminist ethos — the 27-year-old from Barcelona embodies passion, courage and originality that inspires her fans across the world.
“It’s an honour to be the face of VIVA GLAM 26 and to champion a cause that is inclusive, supports individuality and gives back 100%,” says Rosalía when asked about becoming our newest M•A•Ctivist. “The incredible charisma, energy and strength of Rosalía is the perfect incarnation of
this vibrant, saturated red,” says Director of Makeup Artistry Baltasar González Pinel. “Taking its roots in flamenco, Rosalía’s art mixes genres and emotions — it takes risks, it is full of generosity, it is pure brilliance.”
Since ’94, M•A•C VIVA GLAM has raised over $500,000,000 globally — and counting. Every cent of the selling price of M•A•C VIVA GLAM Lipstick is donated to the M•A•C VIVA GLAM Fund, supporting healthy futures and equal rights for all. Get the Lipstick that gives back 100%.
“We are beyond proud to join forces with the incomparable Rosalía, who will elevate the M•A•C VIVA GLAM campaign to new levels this year. Aside from her epic voice and coveted style, Rosalía is deeply committed to improving the lives of people living with HIV/AIDS around the globe, especially those most vulnerable, including women, girls and the LGBTQIA+ community,” says John Demsey, Chairman of the M•A•C VIVA GLAM FUND & Executive Group President, The Estée Lauder Companies Inc.