Piper-Heidsieck, the iconic Champagne House, returns to the Miami Open presented by Itaú for the third-year running, bringing its unmistakable red signature courtside from March 15 through March 29. From first serve to match point, the House infuses the tournament with joyful energy, audacious flavors, and Champagne ready to celebrate every rally.
Just as top players refine every movement in pursuit of peak performance, Piper-Heidsieck applies the same discipline to champagne-making. As the Most Awarded Champagne House of the Century* and true to its founder’s ambition to “seriously create wines that smile,” the House brings that same spirit to the Miami Open.
For decades, the arts and live entertainment have been woven into Piper-Heidsieck’s DNA, shaping a creative approach that remains a driving force for the House today. From its enduring connection with Hollywood and Marilyn Monroe to modern-day innovations, Piper-Heidsieck continues to reimagine tradition with daring flair.
“The Miami Open is one of the great stages in global tennis,” said Stéphane Decaux, CEO of Piper-Heidsieck. “The athletes embody intensity and excellence — the discipline, the flair, the joy of the game. It is that spirit we raise a glass to, inspiring tennis fans and Champagne lovers alike. When joy sparks, celebration takes center stage.”
The Pour
Between matches, guests can enjoy Piper-Heidsieck Cuvée Brut, vibrant and precise; Brut Rosé, layered and luminous; and Riviera Edition, crafted to be served over ice and perfectly suited to the Miami heat. Other chilled indulgences include unique champagne cocktails and Aubi & Ramsa Champagne Floats.
The Energy
Guests can expect daily surprise-and-delight entertainment that brings the House’s theatrical DNA to life. Live Caribbean music and Gypsy Kings–style performances set the tone, with Latin dance, French cabaret, and a Marilyn Monroe-inspired glamour station featured on designated dates throughout the tournament. The Piper-Heidsieck Bubbles in the Sky gondola offers sweeping views of the grounds and complimentary gondola rides with any Piper-Heidsieck bottle purchase in the Champagne Garden on select days, while supplies last.
The Indulgence
For gourmands seeking something truly delectable, Piper-Heidsieck partners with Chèvre Miami, renowned for its curated selection of cheeses, wines, and charcuterie from around the world. At the center is the unapologetically over-the-top $100 Golden Glizzy — an Australian Wagyu hot dog served in a croissant bun by Ficelle Bakery, topped with an entire tin of Golden Goat Caviar and finished with gold flakes. Chèvre Miami will also offer a selection of gourmet sandwiches and its signature homemade Camembert cheesecakes, bringing a distinctly French touch to the Champagne Garden.
For a bright finish, the Aubi & Ramsa Passion Point Sorbet — crafted with Piper-Heidsieck Cuvée Brut — brings a tropical taste to the garden. The collaboration with Aubi & Ramsa, known for its luxury liquor-infused ice creams and sorbets, adds a playful and indulgent twist to the experience.
Beyond the stadium, Piper-Heidsieck extends its presence through retail activations across Miami, bringing the energy of the Open into the city.