Every year, the nation’s most influential Latino professionals in the digital content, journalism, music, entertainment, marketing and business world enthusiastically await the arrival of April, for the annual Hispanicize conference. This year was no different.
The conference featured many new ideas and initiatives, a launching pad for new creations, innovative technologies, marketing campaigns, films, books and other materials aimed at Hispanic communicators. Looking forward to an even bigger 2019 event, here are the key takeaways and highlights discovered at this year’s conference.
The future is bright… and filled with social media influencers
The love between influencers, brands and agencies has unquestionably evolved to “the great social media love affair.” Influencers tackle an audience that many advertisements can’t grasp and that’s part of the magic.
Key takeaway: No matter how popular a brand may be, it won’t matter to the community if it does not have the approval and acceptance of other highly-regarded experts a.k.a. influencers. Allocating some of the marketing budget to these individuals could potentially achieve greater outcomes.
Is Public Relations dying? Errr maybe.
In a panel moderated by Univision’s Rosemary Ravinal, the future of public relations was discussed. She brought up a fact that stated that 90 percent of practitioners feel that the term Public Relations will no longer represent the work they do. This brings to question what will?
People are steering away from traditional media and focusing on integrated marketing campaigns to get a brand’s point across.
Key takeaway: Do it all! A worthy campaign is a package deal. You need all media the components to accomplish the desired goal.
Podcasts: Do you listen?
Podcasts are still very new, but also quickly making its way into many organizations communications strategy or at least it should be. Speaking directly to your target audience will expand your leads and position you alongside experts in your industry.
Key takeaway: podcasts are growing a lot compared to other platforms. It’s a much more intimate channel and, therefore, is used to express stories of progress and address serious problems, such as climate change, from a much more personal perspective.
MIAMI — Major League Soccer is officially making its way to Miami. The announcement was made at the Night Concert Hall by David Beckham, City of Miami Mayor Francis Suarez, Miami-Dade County Mayor Carlos A. Giménez and partners.
The theater boasted a live DJ, a chanting group of soccer enthusiasts named the Southern Legion and raining confetti, at the time of announcement. Miami is now the 10th city with a complete range of sports teams. “There are days that warm our hearts and make us proud,” said Soccer Commissioner Don Garber. “We thank you for patiently waiting for this day.” He added.
After years of discussion, David Beckman was ready to call it quits. Until, Jorge and Jose Mas stepped in and saved the BID. “We had a dream and we were never going to give up,” said Sprint CEO, Marcelo Claure.
With pending plans to build in Overtown, the 225-million-dollar stadium will seat 25,000. The group’s goal is to sell out of season tickets before the season starts in 2020. The MLS Miami team’s name will come from the community’s input.
“We are a winning city,” says Jorge Mas, prominent Miami Businessman. “Adelante! We’re going to make this happen.”
Joe & the Joice is set to open yet another Miami location in March. This time in Wynwood. As part of the opening celebration, it has unveiled its #artforjuice social media competition to showcase local artists. The chosen artist will gain the opportunity to paint an original mural on JOE & THE JUICE storefront and receive a $5,000 cash prize.
“I am even more excited to celebrate this city’s vibrant art scene, and give a platform to the next great artist here,” said CEO Kasper Basse.
JOE & THE JUICE is now accepting and reviewing entries of mural mock-ups from Miami-area residents. Submit your work via Instagram using the handle @joeandthejuice and hashtag #artforjuice or by sending it to email@example.com. Last day to submit is February 9, 2018.
The Wynwood JOE & THE JUICE is located at 3215 NW 2nd Avenue.
Cirque du Soleil’s 41st show production has arrived under the Big Top next to Hard Rock Stadium in Miami. The nameVOLTArefers to a sudden about-face, a change in emotion or idea and references a jolt of energy. The new show tells a story about the freedom to choose your own path.
You’ll feel the adrenaline of the show through the acrobatics and choreography. The details of every costume will capture your attention. Every stunt leaves you glued to your seat. The show brings a mix of BMX stunts, choreographed dances and aerial aerobatics.
Through the Volta story line, you’ll encounter groups such as the GREYS, the ELITES and the FREE SPIRITS. The GREYS are conformists who follow routine and are set in their ways. The elites are enamored with stardom, while the free spirits always seek adventure and living life to the fullest. You’ll be captured by the main character’s transformation and celebration of finding freedom.
Cirque di Soleil Volata Tickets are available to purchase now by visiting cirquedusoleil.com/volta or calling 1-877-9CIRQUE (1-877-924-7783)
The Conrad Fort Lauderdale Beach debuted its newest location in North Beach. This marks the second Conrad property to open in Florida. It boasts 290 suites, four dining and bar options, a full-service spa, fitness center, event space and a 20,000-sq. ft. oceanfront pool deck.
“While Conrad boasts a portfolio of 32 luxury hotels and resorts worldwide, Conrad Fort Lauderdale Beach will be the first beachfront resort and residence for the brand in the region,” said John T.A. Vanderslice, global head, Conrad Hotels & Resorts.
Jorge Ramos is appointed executive chef and will lead the food & beverage efforts for Atlas Cocktail Lounge, Spinnaker Pool Grill, Cornucopia, Gourmet Market, in suite dining and banquet cuisine.
Once you’ve checked in, you can request a custom in-suite dining experience. Exclusive in suite options include cooking demonstration with wine pairing or chef selected dishes where the ingredients are delivered to your suite.
If you opt out of cooking in your room, you can visit the signature restaurant Terra Mare restaurant located on the corner of Terramar Street. It offers breakfast, lunch, dinner and brunch. Brunch menu highlights include: Korean Fried Chicken N Waffles with chili peppers and a sunny side up egg ($23), Lobster Hash with sea urchin hollandaise ($32) and spicy peach jam, goat cheese and fresh jalapeno on multigrain toast ($12).
You can pair dishes with one of 11 Terramar cocktails, such as Penicillin with monkey shoulder, lemon, honey syrup, house ginger syrup and islay “spritz” or the Bourbon Smash with buffalo trace, simple syrup, lemon and fresh mint ($14). The menu also features six cold press juices, wine and craft beer.
Shopping for everyone on your list can be daunting. That’s why the Miami Crowd team lined up some hot items for women, men and children.
2017 VIZIO SmartCast™ M-Series™
(Starting at $799.99 for the 50” and ranging to $2,999.99 for the 75”)
The new Vizio Smart Cast is a great upgrade choice from your current display. The display is powered by XLED Plus, which provides local dimming that enhances bright levels and fine tunes the quality of 4K Ultra HD. Your black images will appear as deeper blacks and vivid contrast. You’re able to easily stream from your phone to your display, due to the thousands of Chromecast enabled-apps. The Vizio Smart Cast also pairs with Google Home, where you can use your voice to control your display. Using simple voice commands, such as “Hey Google turn down the volume.”
Google Home Mini & Smarter Coffee
Google Home Mini ($49) launched in stores on October 19, 2017. It helps you with everyday routines around your home. It comes equipped with far-field microphones. This helps the Mini hear you over music that’s playing or background noise. It’s available in three color – Chalk, Charcoal and Coral. If you pair the Google Home Mini to other smart devices such as the Smarter Coffee Machine ($249.99). You can say “Hey Google, brew me a coffee.” The coffee machine will start brewing. It can also detect when you arrive home and it will automatically start brewing.
Galaxy Note 8
Galaxy Note 8 comes with an S pen on the bottom right corner of the device. S pen can be used to jot down quick notes on the home screen. You don’t even have to unlock your phone. It brings a Dual Camera with Optical Image Stabilization on both lenses. You can also multi task between apps, by using the side by side view on the Infinity Display. Additional specs include:
Internal Memory includes 64GB ROM12 , 6GB RAM. Expandable memory of up to an additional 256 GB8.
Water-resistant and dustproof based on IP68 Rating, which tests submersion up to 1.5 meter for up to 30 minutes.
Peel set out to do away with the bulkiness of phone cases. Peel produces ultra thin iphone and android cases. The cases include minimalist styles with glossy and matte finishes.
Catalyst Airpod Cases
Catalyst provides the first ever case for your Apple AirPods ($24.99). The case is made of soft silicone that protects from scrapes and scratches. The case also allows for easy access to the lighting port and comes with a carabiner that’s detachable. The carabiner makes it easy to attach your AirPods to on-the-go accessories such as a book bag, purse or clothing belt loops.
It can be used for iPhone X, iPhone 8, 8 Plus and all Qi Compatible Cell Phones. It charges up to 1.5 times faster than normal wireless charging. It uses two ways to charge: Normal Charging (5V/2A) and QC Fast Charging (9V/1.8A). Its sleek and modern design makes it an elegant charger option. Additionally, its LED indicators, non-slip pad and ultra slim only 8mm make it simple and convenient.
The new GMAS130 offers a new face design, with an automatic step counter display. It displays your fitness achievements with a percentage indicator. It comes in four pastel shades including mint, pink, black and white. This versatile design makes it perfect for use at work, gym and more.
This portable cube sized audio speaker, will give you less to carry because it fits in your palm. The battery life ensures up to 12 hours of playback. Its Bluetooth capability and hands-free calling make it a useful tech device. You can use it outdoors and indoors. It’s also dust proof and splash proof. Available in seven colorful options.
A straightforward and useful gift is a box of One Fresh Cup Coffee that includes 10 or 36 serving options. You use it by setting the filter on your cup and pouring hot water over it. There are more than 7 flavors and tea options.
The Clarins Advent Calendar brings 24 days worth of skincare and makeup surprises. It’s simplifying what to buy and summing up essential travel sized items. Items include:
Beauty Flash Balm, Mascara Supra Volume, Instant Light Lip Comfort Oil, Instant Eye Make-Up Remover, One-Step Gentle Exfoliating Cleanser, Exfoliating Body Scrub for Smooth Skin, Moisture-Rich Body Lotion, Deluxe Travel-Size, Hand and Nail Treatment Cream, Instant Smooth Perfecting Touch, Bronzing Duo Mineral Powder Compact, Joli Rouge, Instant Light Natural Lip Perfector, Cleansing Milk, Gentle Refiner Exfoliating Cream, Toning Lotion, Eye Contour Gel, Extra-Firming Mask, Hydra-Essential Silky Cream, three charms to clip onto your key-chain and three gift tags for your special note.
Unique clothing pieces are always nice too. Children can run around in a fun, functional and hooded Trestles poncho ($57.00) from Kindhood. It’s ultra soft, dries quick and has a pocket pouch for children to keep their hands warm.
If you’re raising a bilingual child, you may want to check out Vince and Soph’s online apparel shop. Its collection features sweatshirts with sayings such as “who needs santa when you have abuelos,” and onesies that display “bebe bilingue.” You can also find accessories as low as $9.99.
What if you could stop carrying your charging accesories, what if I told you the future is here and now. Would you believe me? There’s a company that brings us the future. Chargello offers rapidly-charging batteries.
In 2015, Freddy Sidi founded and based the company out of Wynwood. The company offers a global network of chargers. More than 20 countries and 4,500 venues offer Chargello, more than 100+ countries are expected to follow by the end of 2018.
What does this mean?
You can visit a partnering restaurant and have dinner, while being able to charge your phone. Even better, the portable charging stations are compatible with all smartphones. Not only that, Chargello’s devices allow smartphones to charge 3x faster than any regular outlet charger. It also charges six mobile phones simultaneously.
The next time you’re out of battery, you don’t have to go home to charge. You can visit Casa Tua, The Confidante Miami Beach by Hyatt, Rik Rak Salon and many other locations in Miami. Have a drink. Have dinner. Get your hair done. And most importantly, charge up.
There’s more! Chargello has an app that helps you determine the closest location offering the handy dandy portable charger.
On Tuesday, November 6th La Centrale held a private soiree at the home of co-managing partner, Jacopo Giustiniani. At the entrance of Key Biscayne, guests were greeted at the door by an Italian aroma of prosciutto and the sight of lemons in every corner. It was a night under the stars filled with delicious food, lavish conversation, and authentic Italian hospitality. Granting Miami just but a small taste of what is to come when La Centrale, Miami’s first food hall, unveils its grand opening at Brickell City Center. Miami goes Italian with La Centrale’s very own Executive Chef, Vincenzo Scarmiglia, gave guests an array of tastings and cocktails. From twenty-four month aged Parmigiano to grilled octopus with an Italian twist, there is no doubt the heart that goes into making these tasty combinations. Saving the best for last, the night was topped off with a dessert tasting, where guests could vote for which flavor of Granita served with pan dolce, they felt was best.
The winning flavor would give La Centrale their final pick between the obviously two difficult delicious choices, which will then be served in La Centrale’s grand opening. We didn’t need a plane to enjoy a night in Italy, La Centrale did a wonderful job of bringing the best of Italy to us. We’re anxiously awaiting the opening of Miami’s new Italian locale and all the delightful cuisine that comes with it.
The Italian Food Hall is slated to open in December of this year. You’ll be able to experience the tastes, aromas and sounds of 20 Italian regions. Fourteen eateries will be spread across three floors and 40,000 square feet. The eateries will offer cooking classes and retail shopping. Get ready for la dolce vita!
Get excited, Capital One Café is coming to Coral Gables. Capital One has been changing the way consumers use banking by providing easy to use tools to manage finances. Capital One Café will provide a laid back environment, where consumers can come charge their tech devices, grab a cup of coffee and speak to associates about digital money management tools.
We’re “ready to change the conversation,” says South Florida Market Lead, Mike Friedman. According to Friedman, the location will offer two meeting rooms for non-profit and educational organizations to book for usage. Meeting rooms hold about six to eight people and are fully equipped with HD TVs.
The first Capital One Café, launched in New York in 2001. Now, there are now more than 20 locations nationwide. The closest locations for Miami residents include West Palm Beach and Delray Beach. There are six sites selected for South Florida with Las Olas, Brickell and Lincoln Road in the works.
Consumers will be able to learn how to manage their finances through free Capital One services such as Money Coaching and Money Workshops. The Coral Gables location will also offer fee-free ATM’s and locally sourced pastries from Pastry is Art to pair with Peet’s Coffee & Tea selections. Pastries will be baked by local pastry chef Jenny Rissone. It’s another way Capital One is connecting to the community.
You scream, I scream, Miami screams for ice cream ! Miami Crowd is excited to share that this coming December will be the fourth opening of the Museum of Ice Cream. Located in the heart of Miami Beach, the Museum of Ice Cream has taken up residence in sunny South Florida giving locals a chance at a world where the imagination can run free. Museum of Ice Cream is a place where flavors, toppings, and sprinkles come to life in an environment designed to bring people together. Throughout the past 15 months, the Museum of Ice Cream has opened multiple locations nationwide, each taking on the personality of the city where it now resides in. Unique to the Museum of Ice Cream, guest can immerse their senses through physical, digital, and experiential dialogues. Offering guests not only a day of fun filled adventures, but a space where emotion and creativity can flow freely. Save the date Miami! Tickets are going on sale soon at MuseumofIceCream.com.
The Platinum Card® from American Express is the Official Card of Museum of Ice Cream. So for American Express Platinum Card Members, pre-sale begins Wednesday, November 15th at 11 am EST. For those of you who are American Express Card Members, the pre-sale will begin Thursday, November 16th at 11 AM EST. Tickets are open to the public for purchase on Friday, November 17th at 11 AM EST. Museum of Ice Cream Miami will be open Wednesday-Monday starting December 13th. Tickets include tons of delectable tastings and new in-house treats available only at the Miami location! Tickets are $38 per person and are available in advance online-only.
Extra bonus: Preview tickets during Art Basel Week go on sale Tuesday, November 14 at 11 am EST. Preview dates include December 6 through December 11.